Pinterest has recently introduced its Try On for Home Decor, a new way for Pinners to shop for the home decor inspiration they find on Pinterest using augmented reality. This latest AR technology from Pinterest enables Pinners to virtually place items from retailers like Crate & Barrel, CB2, Macy’s, Walmart, West Elm, and Wayfair in their home using the Pinterest Lens camera, and try before they buy.
Millions of Pinners come to Pinterest every month to search and shop home decor inspiration. Try On for Home Decor brings the offline shopping experience online to help Pinners visualise new products in their space and move seamlessly from inspiration to realisation right from their phone.
As people come to the platform to shop early in their decision-making process, Try On helps them evaluate and find what’s right for them. Try On for Home Decor is powered by Lens and follows the launches of Try On for lipstick and eyeshadow. The virtual home decor experience is launching live across more than 80,000 shoppable Pins while the beauty experience is currently available across 14,000 shoppable Pins. Pinners are 5x more likely to purchase from Try On-enabled Pins than standard Pins.
If You See It, You Can Shop It
Pinterest is among the largest home decor platforms in the world, with 9 out of 10 Pinners coming to the platform for research and inspiration in their home decor shopping journey. This is our latest step in bringing together the worlds of augmented reality and shopping on Pinterest as people seek more immersive online experiences that help them make purchase decisions from the comfort of their home. Try On for Home Decor makes it possible to envision home decor and furniture items in your home and “try before you buy” from premier launch partners.
Samie Barr, SVP of Marketing at CB2, commented:
“People come to CB2 for unique pieces they hope to own for many years but we’ve learned that shopping decisions are never a linear process. Innovation has opened up new ways for customers to experience home designs and we are always testing new ways for our customers to shop and find inspiration. Pinterest’s Try On For Home Decor can play a strong role in making this journey as seamless as possible by bridging the gap between virtual commerce and reality.”
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The Future of AR Shopping on Pinterest
In the past year, there’s been a 32% increase in the number of Pinners engaging with shopping surfaces on Pinterest. As people continue to use visual search to shop on Pinterest, Lens camera searches have increased year-over-year by 126%, and Try On for Beauty usage by Gen Z and Millenials has increased by 28% and 33% respectively.
The pandemic has created a savvier-than-ever shopper with virtual try on becoming an expectation for decision making. According to Collison’s Foresights Factory, mobile is already the preferred channel for 34% of global consumers. Since the pandemic, 40% of global consumers have shopped more on their mobile since the start of the pandemic and 46% of shoppers say they would never go shopping without using their mobile, rising to 50% of Gen Z and millennials.
As Pinterest continues to lead innovation in social commerce and AR, the platform continues to bridge the gap between inspiration and actionable online shopping. Try On For Home Decor enhances the retail experience by presenting shoppers endless options trying out combinations of home decor styles in an engaging manner before purchasing.