From Google to Panasonic: new research reveals the most (& least) trusted technology brands in the world.
The Importance of Consumer Trust
For consumers, trust has become increasingly important be it trusting that you are getting the best deal available on the market, that what you are buying is aligned with how it is described, that the brand values are aligned with your own, and that the goods or services will be delivered as expected.
In our increasingly digital world, trust is more important than ever. Luckily, along with this, it is also now easier than ever to find information about a brand’s trustworthiness and the quality of their products and services.
The personal finance experts at money.co.uk compared the Trustpilot reviews of over 100 companies to reveal the most trusted consumer brands.
Top 5 Most Trusted ‘Technology’ Brands in the World
The Top 10 Least Trusted Consumer Brands in the World
Unfortunately, not all brands enjoy such a solid reputation with their users, with video game company Activision Blizzard holding an average score of just 1.1 out of 5. The company is behind some of the biggest franchises in gaming, including Call of Duty, Crash Bandicoot, Guitar Hero, Tony Hawks and more, yet has a very negative reputation amongst the gaming community.
Interestingly, another gaming company shared the joint-lowest average review score of 1.1 out of 5. Electronic Arts (also known as EA) is the second-biggest gaming company in the world (behind Activision Blizzard) and also regularly receives a lot of negative press from gamers.
The Top 10 Most Trusted Consumer Brands in the World
Google ranked 10th in the top 10 overall most trusted consumer brands in the world when considering the world’s leading technology companies.
Assessing brands more broadly, it was found that French fashion house Dior is the most trusted consumer brand with an average score of 4.4 from 14,695 reviews. 77% of Dior’s customers gave them an ‘excellent’ review score.
Other high scoring brands included Superdrug (4.4/5), Argos (4.3/5), ASOS (4.1/5) & Homebase (4/5).