Smart Money People, the UK’s dedicated financial services review and customer insight platform, has acquired the award-winning money blog, Be Clever With Your Cash. The investment will enable Smart Money People to attract more reviews, meaning an even greater depth and breadth of insights and benchmarking for financial providers and consumers.
Be Clever With Your Cash is a complementary brand to Smart Money People. The two are very like-minded businesses and are united in their aim to help improve standards in financial services and create better outcomes for businesses and consumers.
About Smart Money People
Since its launch in 2014, Smart Money People has received over 1.2m reviews on products and services from financial companies including banks, building societies, insurers, and credit providers. Having recently rebranded to a fresher and more vibrant look and feel, the business has ambitious growth plans.
About Be Clever With Your Cash
Founded by personal finance blogger and journalist, Andy Webb, Be Clever With Your Cash, shares best buys, current deals, and other guidance about saving and spending. It’s also home to the hugely-popular Cash Chats podcast and Andy’s Clever Cash YouTube channel. Between them, they have been viewed or listened to more than 20 million times.
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Mutual benefits
Smart Money People views this investment as an important step in reaching new users: Be Clever With Your Cash will steer its audiences towards Smart Money People’s reviews earlier in their decision-making as they start to research a new product or provider. It will also enable Smart Money People to react more quickly to news and financial products and services as they are launched.
Smart Money People and Be Clever With Your Cash will both retain their editorial authenticity and independence to help consumers make smart and unbiased decisions about their finances.
Speaking about the natural fit between the two brands, Smart Money People CEO, Jacqueline Dewey said: “We have ambitious plans for growth in 2023 and beyond, and following our refreshed look and feel, we are also investing in exciting new plans to expand our reach, platforms and services.
“Acquiring the Be Clever With Your Cash enterprise helps us achieve that, but even more importantly, it’s a union of kindred spirits. The wisdom of our own Smart Money People community and the team at Be Clever With Your Cash will help improve standards in financial services. The power of their collective voice will give financial providers access to compelling customer feedback data on which to make informed decisions about future products and services.”
Andy Webb, founder of Be Clever With Your Cash, added: “We’re united in our aim to help people make better choices about how they spend and save their money. Vitally, we’re both committed to unbiased and independent analysis and reviews.
“I’m looking forward to joining the Smart Money People team. By coming together, I can expand Be Clever with Your Cash, and begin to build a team. It’s going to mean I can offer people more news, reviews, analysis and deals that will help people make the most of their money, which has never been more important.”
