TheFork, the leading online restaurant reservations platform from Tripadvisor group, today announced a strategic partnership with SevenRooms, a guest experience and retention platform for the hospitality industry. In an increasingly digital world on the path to recovery, TheFork and SevenRooms have joined forces to offer an exclusive and unique combination of services aimed at helping restaurants increase online reservations while seamlessly managing their front of house and guest experiences. The partnership spans Australia, the United Kingdom and European countries including Belgium, Italy, France, the Netherlands, Spain and Sweden.
As part of this landmark partnership, the companies will launch a two-way integration. This will enable TheFork’s partner restaurants to gain access to SevenRooms’ data-driven venue management and marketing automation platform, offering expanded functionality on top of TheFork’s comprehensive online reservation and yield management technologies for restaurants.
SevenRooms customers will be able to tap into TheFork’s extensive consumer reservation network of millions of diners, helping them to fill their seats and acquire new customers. Combined, these cutting-edge tools will help joint restaurant customers develop stronger guest relationships and deliver the types of exceptional on-premise experiences that turn first time guests into repeat visitors.
Supporting restaurants after a challenging year of lockdowns and closures, this deal sets a new standard for collaboration between best-in-breed restaurant technology and online reservation platforms, helping operators build stronger customer relationships and more profitable businesses for the long-term.
“Innovation and agility are part of our DNA, and for more than 15 years, TheFork has partnered with key digital players to provide the best offerings to our customers and the best technology to our restaurants,” said Almir Ambeskovic, CEO of TheFork. “In recent years, the restaurant industry has undergone a huge evolution, with restaurants requiring even more advanced tools to address complex operational challenges.
At TheFork, we’ve carefully analyzed those trends and searched for the best way to help our partners. That is why we have decided to partner with SevenRooms. With this alliance, TheFork solves the complexity of operations for all types of restaurant segments. Combining their cutting-edge technology with TheFork’s expansive diner base and yield management capabilities is something unique on the market.”
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“SevenRooms has always strived to become the most open and connected front-of-house technology available for hospitality operators. Our partnership with TheFork, the largest global diners network in the world, will help us continue to do just that,” said Joel Montaniel, CEO & Founder of SevenRooms.
“Through this partnership we are helping restaurant operators meet consumers wherever they are, delivering on our promise to always put restaurants at the forefront by helping them connect directly with diners through the booking channels they care about most. As SevenRooms’ international growth has increased exponentially, this deal is incredibly attractive to our restaurant customers looking to fill more seats through access to booking channels with large networks like TheFork and TripAdvisor. We look forward to our continued partnership as we continue to scale our business throughout key international markets.”
This deal follows a year of extensive industry support by both TheFork and SevenRooms. With the hospitality industry undergoing a digital transformation due to COVID-19, both companies have focused on providing solutions that support the digitalization of restaurants, help them navigate closures and uncertainty, and ultimately, address the needs and demands of a changed consumer.
Throughout the pandemic, TheFork has worked tirelessly as a digital ally for restaurants, dedicating almost US$30 million to help the sector adapt and recover across the 22 countries in which it operates. In the same way, SevenRooms developed and debuted new products for restaurants to reopen safely and drive new revenue streams, all while subsidizing over US$10 million in licensing fees to reduce financial hardship. By combining the power of two world-class technologies, TheFork and SevenRooms will equip restaurants with the tools they need to face new challenges, recover faster and grow their businesses in a new era for hospitality.
This partnership will be implemented across key markets in the coming months as the teams work to integrate the technologies to provide the best offering for restaurants and consumers.