Company: BPM-PR Firm
CEO: Monique Tatum
Website: http://www.bpm-prfirm.com
About BPM-PR Firm
BPM-PR Firm was founded in 2005 in New York City. Over more than two decades, the agency has grown from a boutique fashion and beauty shop into a full service public relations firm spanning roughly 16 industry verticals, including technology, wellness, lifestyle, fashion, beauty and events. Under the leadership of founder and CEO Monique Tatum, BPM-PR Firm has earned recognition from Newsweek, Forbes and PR Daily.
What challenges have you overcome?
BPM-PR Firm opened just a few years before the 2008 financial crisis. The agency kept clients placing in top tier outlets while many firms downsized or closed.
The media landscape then changed completely. Newsrooms shrank, beats consolidated and many outlets disappeared. BPM-PR Firm responded by deepening relationships with the reporters who remained. The team expanded into digital, broadcast, podcast and creator coverage. As AI driven search and social platforms changed how audiences find news, the agency continually updated its approach to keep client stories discoverable.
When the pandemic halted live events overnight, BPM-PR Firm shifted clients to virtual launches, remote broadcast interviews and digital first storytelling.
As a boutique agency, BPM-PR Firm competes with global holding company firms every day. It wins with senior level strategy, strong media relationships and personalised service.
What impact on the PR industry and environment has the company had?
BPM-PR Firm has shown that a boutique agency can deliver national results for technology brands. The firm translates complex products into news that resonates with consumer, business and technology press.
For Bellabeat, a Silicon Valley company building AI powered wellness products for women, BPM-PR Firm reversed negative press and elevated the Ivy Smart Bracelet into national media. The agency also led the award submission strategy that earned Bellabeat a spot on TIME Best Inventions of 2022 in the Wellness category. The campaign generated more than 195 media placements and won BPM-PR Firm the PR Daily Grand Prize for Strategy of the Year.
For Soaak Technologies, a health technology and wellness app integrating with Oura, Whoop and Garmin wearables, the agency positioned the founder as an authority in the space. BPM-PR Firm also supports consumer technology platforms such as Palmstreet and the Brain-Body Therapy app.
The agency is committed to earned media built on real news and real relationships. BPM-PR Firm does not follow a pay to play model. Its reputation rests on credible coverage that builds lasting authority for clients.
BPM-PR Firm also invests in the next generation of communications talent through its internship program and team development.
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