Company: Upfluence
Co-CEOs: Kevin Creusy, Vivien Garnès
Website: https://www.upfluence.com/
About Upfluence
Upfluence was founded after a somewhat embarrassing e-commerce experiment. In the 2010s, the co-founders started a men’s apparel brand. They discovered that traditional digital marketing channels like paid search and email were not moving inventory. What did work was reaching out, one by one, to bloggers who could review products and drive real traffic and sales.
That experience revealed both the power of creator-driven marketing and the pain points that came with it. Discovery data was scattered, outreach was slow and manual and performance was opaque. Brands could easily pay for posts that drove zero sales, with no scalable way to know what was working, what was not working and why.
Those early challenges shaped Upfluence as a SaaS platform focused on bringing structure, data and transparency to creator collaborations. Over fifteen years, the company has had to adapt continuously to the shift from blogs to social platforms, the rapid rise of e-commerce, and growing pressure on marketers to prove ROI, particularly with creator marketing.
Upfluence built deep integrations with platforms like Shopify and WooCommerce so brands could track coupon codes and link each creator to gross merchandise value and return on investment. The company invested years in machine learning for tasks such as creator pricing and audience insights. Now, it has gone fully agentic. Powered by Upfluence’s AI, Jaice, the platform can run autonomous campaigns: from creator discovery to outreach, campaign setup, negotiation, approvals, and reporting through its agentic workflow.
Within the SaaS ecosystem, Upfluence has helped move influencer marketing from a black box to a performance-driven channel that can be planned and optimised much like paid search. By unifying creator discovery, campaign orchestration, e-commerce data and predictive insights in a single platform, it has enabled brands of all sizes to run always-on creator programmes, test and iterate quickly, and treat influencer spend as a measurable growth lever.
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