Company: Tradebyte
CEO and Co-Founder: Matthias Schulte
Website: https://www.tradebyte.com/
About Tradebyte
As fashion and lifestyle brands expand across marketplaces, direct-to-consumer (DTC) stores and international markets, they face a new challenge: managing growing complexity behind every sale. Tradebyte provides the SaaS infrastructure that enables brands to scale across this fragmented ecosystem while maintaining control of their products, inventory, orders and performance.
Founded in 2009, Tradebyte now supports more than 1,000 brands across a network of 90+ marketplaces, including ASOS, Zalando and TikTok Shop. Its customers include brands such as ASICS, PUMA, Tom Tailor, Marc O’Polo and Jack1t. More than €6 billion in GMV has been processed through Tradebyte-powered connections, demonstrating the platform’s scale.
Digital commerce is fragmented. Brands must manage different marketplace requirements, product catalogues, stock levels, orders and performance data across multiple systems and markets. Manual processes create errors and delays, while disconnected data makes it difficult to understand which channels, products and markets are driving growth.
As AI accelerates the pace at which products can be discovered and sold, this complexity is increasing. Clean product data, reliable inventory, connected channels and actionable performance intelligence are essential for brands to turn that acceleration into sustainable growth.
Tradebyte addresses this complexity, providing the connectivity, automation and intelligence that sit between a brand’s existing systems and its growing network of sales channels.
At the core is TB.ONE, Tradebyte’s SaaS platform for managing marketplace operations from a central control layer. It connects product, stock, pricing and order data across channels, automates complex marketplace requirements and helps brands launch products and channels faster.
Tradebyte has expanded this proposition over the past year from integration alone to commercial intelligence and unified commerce control.
TB.360 Pro gives brands a unified view of sales, returns and marketplace performance across channels, countries, SKUs and categories. Benchmarking and API connectivity allow retailers to move beyond reporting, integrating marketplace intelligence into their existing BI, ERP and planning systems.
Meanwhile, its first-party Shopify integration connects DTC stores with 90+ marketplaces without custom development, allowing brands to manage marketplace and Shopify operations through a single interface while synchronising inventory and orders.
Tradebyte’s impact is demonstrated by the scale and speed at which its customers can expand.
Established retailer Apricot achieved a 43% year-on-year GMV increase while operating across six marketplaces and preparing four further integrations. As an early TB.360 Pro customer, Apricot is now also testing Tradebyte’s forthcoming TB.360 Steering Hub, reflecting the evolution from marketplace connectivity towards active, data-led commercial steering.
Caleres Group provides another example of scalable growth. After launching with Tradebyte in 2023 with three brands and one marketplace, its GMV grew by 347% in 2025, alongside expansion onto additional marketplaces and brands.
Together, these results demonstrate how Tradebyte enables brands to scale across channels and markets without adding proportional operational complexity. Its combination of connected systems, reliable data and commercial intelligence gives fashion and lifestyle brands the infrastructure and control to grow wherever their customers are, while keeping digital commerce manageable.
Want to find out what TechRound can do for your business?
