Sustainability is a central part of any business strategy.
As consumers become more eco-conscious, and governments start to impose stricter climate targets, businesses that set themselves up for measuring their impact will be better placed for long-term success.
According to Totaljobs, the number of companies recruiting for green roles has grown six-fold in four years. This shows just how much investment businesses are making to keep their practices as eco-positive as possible.
To see what 2025 has in store for the world of sustainability, we spoke to the experts. Here’s what they had to say…
Our Experts
- Thomas Farquhar, Co-Founder of Heatio
- Alice Dee, Sustainability Manager at The Secret Linen Store
- Thomas Balogun, Head of Sustainability at Metal Mastery
- Craig Russill-Roy, Founder and CEO of Blimey.ai
- Steve Harding, Founder and CEO at Showerkap
- Sarah Whale, MD and Impact Business Advisor
- Dhanashree Bhat, Chief Operating Officer at Persistent Systems
- Sharon Barak, Founder and President at Solutum Technologies
- Eyal Harel, Co-founder and CEO at BlueGreen Water Technologies
- Stephen Rogan, Head of Merchant Success, EMEA at Shopify
- Jad Jebara, CEO at Hyperview
- Ilya Malkin, Co-Founder and CEO at Sort A Brick
For any questions, comments or features, please contact us directly.
Thomas Farquhar, Co-Founder of Heatio
“Digital twins are advanced virtual models that offer precise, data-driven insights into a home’s energy usage, helping homeowners make smarter decisions about sustainability and cost savings.
“Unlike outdated and unreliable EPCs, digital twins create a virtual representation of a home. They use real-time and historical data to identify inefficiencies like heat-loss or high-energy consumption. They simulate potential upgrades, such as improved insulation or optimised heating schedules, allowing homeowners to trial solutions before committing to costs.
“When considering investments in technologies like solar panels, heat pumps, or battery storage, digital twins provide tailored projections. For instance, they can estimate solar energy generation based on roof orientation or predict heat pump savings compared to current systems.
“At Heatio, we are implementing the use of digital twins through our Energy Optimisation Platform. Digital twins are not just the future of home energy efficiency—they’re the bridge between today’s energy challenges and tomorrow’s sustainable, self-sufficient homes.
“Digital twins are the key to sustainable, self-sufficient homes, bridging today’s energy challenges with a more efficient future.”
Alice Dee, Sustainability Manager at The Secret Linen Store
“Sustainability will advance through increased consumer awareness, evolving regulations, and sector-wide innovations. However, it will face significant challenges of economic pressures, political uncertainties, and technological hurdles, all of which will impact the speed and extent of progress.
“Circularity will play a big part. Retailers developing circular economy practices, such as take-back schemes, repair services, and resale platforms, to reduce waste and extend product lifecycles.
“The push for transparency across supply chains will drive brands to provide detailed information about product origins, carbon footprints, and sourcing. Sustainability Product Passports are the new tool to help stakeholders assess and understand detailed information about the environmental and social impact of a product. This will be an exciting advancement in the effort to enhance transparency and accountability across supply chains and production processes. Via a quick scan of a code, these passports will allow customers to easily trace a product’s journey, encouraging more sustainable practices by businesses.
“Legislation, including extended producer responsibility (EPR) for packaging and stricter recycling requirements, will encourage retailers to innovate with sustainable materials and eliminate single-use plastics.
“With growing consumer awareness, I am optimistic about a shift toward greater demand for sustainable options, prioritising brands with robust ESG commitments. This would mean a move away from the throwaway culture, encouraging the retail sector to embrace sustainability as a central strategy, effectively balancing environmental responsibility with profitability.”
Thomas Balogun, Head of Sustainability at Metal Mastery
“Sustainability in 2025 is expected to see significant advancements driven by innovation, regulation, and consumer demand. Companies will likely accelerate their transition to net-zero emissions, with stricter government policies and carbon pricing frameworks pushing industries to adopt renewable energy and circular economy models. The integration of AI and blockchain technologies is predicted to enhance supply chain transparency and efficiency, ensuring ethical sourcing, and reducing waste.
“The financial sector will continue to play a pivotal role, with ESG (Environmental, Social, and Governance) criteria becoming a non-negotiable benchmark for investments. Consumers will increasingly favour brands prioritising sustainable practices, prompting further adoption of eco-friendly materials and reduced carbon footprints.
“Moreover, emerging markets are expected to expand their focus on sustainability, fuelled by international partnerships and funding.
Overall, 2025 will likely see sustainability move from being a corporate responsibility initiative to a fundamental business imperative across sectors especially on the back of the recent COP29 in Baku, Azerbaijan.”
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Craig Russill-Roy, Founder and CEO of Blimey.ai
“As we move into 2025, sustainability in the tech industry will be increasingly shaped by advancements in artificial intelligence (AI) and its integration into environmentally conscious practices. AI will play a pivotal role in optimizing energy usage, particularly in data centers, which are notorious for their high energy demands. Through intelligent automation and real-time monitoring, AI can significantly reduce power consumption and improve operational efficiency, making tech infrastructure far more sustainable.
“Additionally, AI will enhance supply chain sustainability by identifying inefficiencies and minimising waste. From predictive maintenance to optimised logistics, AI-driven insights will ensure that tech companies can reduce their environmental footprint while meeting the growing demand for innovation. AI itself will also drive the development of renewable technologies, enabling smarter energy grids that balance consumption with renewable supply. By analysing energy flows and predicting demand, AI will ensure that renewable energy sources, such as wind and solar, are utilised to their full potential, reducing reliance on fossil fuels.
“The shift toward AI-powered sustainability isn’t just a trend—it’s a necessity. By leveraging AI to build smarter, greener systems, the tech industry can set a precedent for how innovation and environmental responsibility can go hand in hand”.
Steve Harding, Founder and CEO at Showerkap
“Sustainability: the next frontier in water, technology and circular innovation
“Driven by economic necessity and a global push for environmental responsibility, sustainability in 2025 looks set to redefine corporate strategies, consumer behaviour and regulatory compliance.
Circular economy gains momentum: Global players are already embracing principles like repairability, recyclability and waste reduction and 2025 will see the circular economy gather momentum. The rise of this eco-friendly business model looks set to be accelerated thanks to new ISO standards and European regulation – resulting in reshaped industries, less waste and more engaged consumers.
Water conservation goes mainstream: Technology manufacturers are responding to the water scarcity crisis by integrating water-efficient features into many of their designs. Energy-saving tools that reduce and monitor water usage will become more mainstream, delivering cost and environmental benefits. We’ll also see additional major corporations launching creative projects to boost water security and stewardship.
Wireless telecoms drives eco-innovation: Consolidation in the European telecom sector will lead to a leaner, more sustainable wireless ecosystem. As smaller markets adapt, the sector will focus on minimising energy consumption and e-waste through smarter networks and device recycling programmes. Sustainability teams will increasingly focus on cost savings alongside environmental impact, ushering in a new era where profitability and eco-responsibility converge.
Sarah Whale, MD and Impact Business Advisor
“With CSRD reporting obligations beginning in 2025, larger businesses will work hard to produce quality data, requiring increased visibility of supply chain sustainability practices. AI will undoubtedly play its part in extracting data, though many businesses will have limited data to extract.
“In 2025, sustainability will start to shift from a marketing tool for businesses to a valuable pillar of commercial value. This will be the year companies begin to take this seriously, with education further driving urgency as people become aware of the issues. We will continue to see growing levels of weather disruption, poverty, and mental health, which will drive increased operational costs in logistics, wages, insurance, sick leave, and recruitment. Operational savings through sustainability action will go some way to offset these increases.
“With regard to technology, the more progressive firms will position their businesses as responsible industry leaders, use renewable energy, increase female representation, and establish solid ethical frameworks for their AI solutions.”
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Dhanashree Bhat, Chief Operating Officer at Persistent Systems
“By 2025, sustainability will be the unshakable core of every industry’s operations, with technology driving this transformation. Our company has achieved carbon neutrality a year ahead of schedule, setting a new benchmark and demonstrating that tech is not merely supportive: it’s transformative.
“Predictive analytics, advanced infrastructure design, and automated carbon tracking are turning challenges into strategic opportunities. In 2025, we can expect more and more changes in the way organisations transform their operations to integrate renewable energy sources, optimise energy usage, and invest in carbon offset programs.
“AI and cutting-edge technologies are at the forefront of this shift, aligning operations with global sustainability imperatives. The IT sector is leading this revolution, setting an example through eco-friendly practices while empowering other sectors to elevate their efforts. This dual commitment will continue and evolve in 2025. Sustainability is the foundation upon which the future of industries will be built.”
Sharon Barak, Founder and President at Solutum Technologies
“In 2025, we will see steady progress in the adoption of sustainable materials that balance environmental benefits with real-world performance. Innovations in biodegradable and compostable materials will gain traction, particularly those designed to integrate seamlessly with existing manufacturing machinery and processes. As industries respond to tightening regulations demanding waste reduction as well as growing consumer demand, materials that demonstrate both functionality and scalability will stand out and enable a shift toward more sustainable practices across sectors.”
Eyal Harel, Co-founder and CEO at BlueGreen Water Technologies
“The COP29 agreement to operationalize Article 6 carbon markets is a major step toward aligning global climate efforts, but for businesses and investors, the real story in 2025 will be the convergence of voluntary and compliance carbon markets. This shift represents an enormous opportunity to unlock new financing streams for climate projects—but only if supported by clear regulations that build trust and stability.
“The market still lacks the regulatory/legal “skeleton” needed to ensure transparency and credibility. For investors, this means uncertainty about the quality and reliability of carbon credits could persist, potentially exposing businesses to reputational and financial risk. In 2025, creating a strong regulatory framework will be crucial to standardizing existing methodologies while fostering the efficient development of new approaches, ensuring carbon credits deliver real environmental impact.
“For businesses, a well-regulated market can provide the clarity and confidence needed to incorporate carbon credits into sustainability strategies. For investors, it creates a stable environment to support innovative projects while driving returns. The focus must shift to building a market that is not only functional but trustworthy—enabling carbon markets to scale responsibly and deliver measurable value for companies, communities, and the planet.”
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Stephen Rogan, Head of Merchant Success, EMEA at Shopify
“Consumers are becoming more conscious in how they shop and what they expect from retailers. Our Holiday Retail research showed that this holiday shopping period a quarter of British shoppers (25%) plan to shop more consciously/sustainably this year, and 18% are also looking for products manufactured or shipped in an environmentally-friendly way. Retailers need to react to this growing movement of intentional and conscious commerce with equal levels of commitment.
“Being a sustainable business isn’t easy though, and the entire ecosystem needs to play a role in helping merchants work with these consumers. At Shopify for example, we’ve created the Planet App, which helps merchants provide carbon-neutral shipping services so they strike a balance that can bring about more sustainable shopping experiences.”
Jad Jebara, CEO at Hyperview
“Sustainability: The Industry’s Biggest Priority. The current data centre industry has made strides toward hitting sustainability goals, but there’s still a lot of room to grow. Many data centres have started using energy-efficient practices, yet the size and complexity of older infrastructure bring big challenges.
“Some cutting-edge facilities are switching to renewable energy, like solar and wind, and are using advanced cooling techniques, such as liquid or immersion cooling, which are more energy efficient. Plus, some are aiming for carbon neutrality through offset programs. However, a large chunk of existing data centres still depend on traditional power and outdated cooling systems that gobble up energy. Updating these centres can be pricey and complicated, often needing downtime that’s disruptive. But as regulations get stricter and public awareness of environmental issues increases, the industry is likely to ramp up efforts to upgrade infrastructure and cut emissions.”
Ilya Malkin, Co-Founder and CEO at Sort A Brick
“In 2025, sustainability will take centre stage in the toy industry. With consumers looking to cut down on plastic waste in other areas of their lives, a demand for toy options with lower environmental impact should not come as a surprise. The toy industry is in a position to meet this demand in two ways: first, by shifting toward more eco-conscious materials and processes, and second, by promoting the refurbishment and recirculation of second-hand toys.
“Incorporating sustainable practices in toy production can reduce reliance on virgin plastics, favoring alternatives like recycled and bio-based materials. On the other side of things, the second-hand toy market is gaining momentum as consumers recognize the value in extending product lifecycles. Recommerce platforms are already making it easier for parents to buy and sell pre-owned toys, fostering eco-friendly habits without sacrificing play quality. To support this shift, brands can also pursue easy-to-repair designs and offer take-back programs to keep toys in use and out of landfills.
“The coming year presents an opportunity for the toy industry to redefine its approach to sustainability. As awareness grows, these practices will no doubt become the norm, forging a path to a more sustainable future.”
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