Interview with Mitch Minton, Presscripton Juice

What is the business?

Presscription is a juice company that has launched a range of delicious 100% raw, unpasteurised and cold-pressed juices and nut milks that are designed to aid health and wellbeing. Our juices can be purchased individually to add a healthy boost to daily diets or bought as a course for cleansing.

At Presscription we use only the finest cold-press machines to retain the goodness inside the natural ingredients that fill every bottle. Unlike commonly used centrifugal and masticating juicers, which heat and oxidise the juice, degrading its nutritional value. The fresh ingredients are very slowly pressed between two stainless steel plates, liberating an abundance of nutrients from the cell walls.

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What are your plans for growth?

We are constantly expanding our online offerings to keep up with the latest trending ingredients to keep our customer base excited and attract new interest. Additionally, our work with leading nutritionist Amanda Hamilton to develop more personalised and targeted liquid nutrition programs has opened up our customer base from everyday users looking for a casual detox to those with more pressing health issues. Under Amanda’s guidance, we have developed a range of new therapeutic cleanses that aim to tackle the biggest problems people face in nutrition today; inflammation, gut issues, blood-sugar balance and weight issues.

What are the challenges you have faced?

Our industry is a very exciting one to be part of, with wellness now a $4.2 Trillion global industry. With so much interest and excitement in this sector, there is ever increasing competition which inevitably dilutes your customer base and pushes up the price of marketing. So being lean and effective is more important than ever.

What advice would you give to new startups and entrepreneurs?

I started Presscription juices with a juicer in my garage 5 years ago with a plan to launch juice concessions across the UK. Now we have a large team and a huge commercial kitchen but our model is completely different and we are e-commerce focused. The most valuable thing as a young entrepreneur is to keep moving, when something doesn’t work pivot and try something new. Mentors in your industry can be invaluable also in the early stages. Listen to what others have to say—friends, family, experts, even yourself. When it comes to things that have to do with your entrepreneurial goals, be a sponge.

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