FindMyData is a UK-based startup, specialised in data and user privacy, and empowers consumers to take back control of their personal information, making privacy an achievable objective.
The organisation gives users the ability to protect, preserve and make decisions regarding their personal data, all with just a tap.
FindMyData began its journey in July 2020, founded by Claudiu Cogalniceanu: “I was always curious and concerned about my personal information in the digital environment”, said Claudiu.
“I always wondered how and why I had so many spam emails and scam attempts, and I started to question how these people obtained my personal data, and from where. I started researching, and finally I got my answer: I found that companies shared and sold my personal information, and many times it was bought by scammers. This pushed me to search for a solution to stop getting scammed, and I finally found it. I tested the idea on myself, and after I saw that it worked and I actually started to get less and less spams and scam attempts, I saw the opportunity to share my idea and start helping people that face the same issues as I did.”
FindMyData officially launched its privacy enhancing service, mData, in October 2021, at a live streamed event.
mData helps users track their personal information and see which companies have it, delete their data from organisations they don’t use or that obtained their info from sources other than directly from users, or even stop their information from being shared and sold.
Through mData, users have access to the Scam Prevention Program (where they receive weekly notifications about the latest scams, learn how to protect against said scams, report a scam or seek advice regarding a potential scam) and Data Breach Report (where users receive monthly reports informing them if they have appeared in any known data breaches).
FindMyData’s mission is to change the world for the better and make privacy a default feature everywhere. At the moment, privacy is handled backwards, which means that users have to opt-out of certain data processes (e.g. opt-out of data sharing with advertisers, opt-out of data selling).
Their mission is to change this to an opt-in, where everyone would enjoy its privacy by default, and if anyone wishes for more personalised advertising, or doesn’t mind its data to be sold, should have the option to opt-in.