Startup Of The Week: London Nootropics

  • London Nootropics is an adaptogenic coffee brand that uses natural ingredients to elevate a person’s day.
  • The company is on a mission to minimise the side effects of regular coffee (jitters, anxiety, crash) while still providing an energy boost using natural ingredients.
  • Key products include Flow coffee, Zen coffee and Mojo coffee – all designed with different benefits in mind.



London Nootropics

What is London Nootropics?


London Nootropics launched in March 2020 after two years of development. The company has created coffee blends made from adaptogens designed to deliver the benefits of regular coffee while minimising common side effects like jitters, anxiety, and crashes. Adaptogens are natural substances that help people balance stress and improve overall wellbeing.

The company began after co-founders Shez & Zain started looking for energy boosting drinks made from herbal extracts, to help them avoid chemical pre-workout drinks.

They discovered the effects of medicinal mushrooms and other adaptogens on mental clarity, cognitive performance, and physical endurance. This led them to develop three distinct nootropic products tailored to different parts of the day. Their blends not only taste great but also help people with energy, focus, and balance, making them a much healthier and better alternative to coffee.


What Makes London Nootropics Unique?


London Nootropics is unique because of its dedication to helping people introduce adaptogens into their everyday coffee routines. With coffee being a staple part of many people’s mornings, London Nootropics is creating a healthier alternative that still gives the same energy boost.

Shortly after launching, the co-founders appeared on Dragon’s Den and received offers from two Dragons: Deborah Meaden and Sara Davies, which they accepted. Since then, the company has gone from strength to strength, becoming a staple for many.



Want to be featured as TechRound’s Startup of the Week? Find out more about this weekly feature, and how to get involved, here.


Is There A Market For Adaptogenic Coffee?


Absolutely, there is a growing market for adaptogenic coffee. The growing interest in health and wellness has meant consumers are looking for more natural ways to improve their mental and physical performance.

The global adaptogens market, valued at USD 8.8 billion in 2021, is expected to grow to $17.11 billion by 2028. This growth is fuelled by increasing consumer awareness of adaptogens’ benefits and the growing trend of functional foods and beverages.

London Nootropics meets this demand by creating coffee blends that provide a natural energy boost as well as the benefits of mental clarity, positioning them as a healthier alternative to traditional coffee.

By making high-quality adaptogens accessible and easy to mix into people’s daily routines, London Nootropics is driving a market that loves natural health products.


Where Can You Find London Nootropics?


You can find London Nootropics through their website. There, you will find their products that include:

  • Flow Coffee: A blend for mental clarity and concentration.
  • Zen Coffee: Helping people feel alert, calm, and balanced.
  • Mojo Coffee: Perfect for those looking for endurance and vitality with energising properties.

Their Starter Bundle includes a box of each blend, allowing you to experience the full range of benefits.

London Nootropics’ products are also available through a subscription service, ensuring you never run out of your favourite blends.