- Mighty Mouthcare has created refillable toothpaste dispensers to help combat the amount of product waste that ends up in landfill.
- Their refills are biodegradable and microplastic free, making it a healthier alternative to traditional toothpaste.
- The product has been designed by dentists, so people can care for their teeth and the planet at the same time.
Website: mightymouthcare.com
What is Mighty Mouthcare?
Mighty Mouthcare is a oral care startup that is on a mission to remove plastic waste from the toothpaste industry. Currently, most toothpaste tubes are made from single-use plastics, with 3 billion tubes ending up in landfill or oceans every year.
These tubes are a huge sustainability issue, and are often made from materials that are harmful to the environment. Not to mention, a lot of high street toothpastes are filled with harsh chemicals and microplastics.
To help tackle this, Mighty Mouthcare have created a range of refillable toothpastes. Their dispensers can be filled with dentist-approved formula that is not only lower in chemicals and microplastics, but also biodegradable.
And with a ‘pump’ mechanic, it’s easier to get more toothpaste out of each package allowing people to ‘say goodbye to squeezing’.
With a sleek design, easy to use packaging and eco-friendly mission, Mighty Mouthcare is changing the world of toothpaste, one refill at a time.
What Makes Mighty Mouthcare Unique
Mighty Mouthcare is unique because it is completely rethinking how we use and buy toothpaste.
Their packaging uses a pump mechanic to easily dispense the toothpaste, which has been created by dentists for optimum whitening and cleaning.
Their refills, which are biodegradable, contain their English Mint toothpaste which includes just the right level of fluoride for optimum cleaning and a natural enzyme for whitening. Because of this, their toothpaste is not only biodegradable, but doesn’t contain the harsh chemicals that other products do.
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Is There A Market for Sustainable Oral Care?
Yes – there’s definitely a growing market for sustainable oral care, especially as people look for new ways to cut down their plastic consumption.
Currently, around 3 billion toothpaste tubes are thrown away each year around the world, making them a huge problem for the environment. As many of them can’t be recycled, they end up in landfill or in the oceans.
According to a NielsenIQ study, 73% of global consumers say they would definitely or probably change their consumption habits to reduce environmental impact.
This creates a huge market for companies that offer sustainable alternatives that don’t compromise on quality.
What Key Products Does Mighty Mouthcare Have?
Mighty starter pack – £15.00
Includes 1 reusable dispenser and 1x 50ml biodegradable refill.
3 x refills – £18.00
3x 50ml refills of the natural, microplastic-free English Mint toothpaste.
Dispenser (only) – £9.00
Reusable toothpaste dispenser available in Minty Blue, Mighty Blue, and Coral.
