- NGX has developed personalised nutrition shakes, based on a person’s DNA.
- By using science to inform the mix of vitamins and nutrients in each person’s shake, they know they are getting the exact ingredients that they need – promoting better wellness and athletic performance.
- Their shakes aim to help people reduce their biological age, support their immune systems, improve focus and help them lose weight.
Website: https://www.nutri-genetix.com/
What Is NGX?
NGX (Nutri-Genetix) is a UK-based company that has created the world’s first genetically personalised nutrition shake.
The company uses DNA testing to create a personalised meal shake, making sure it includes all the nutrients a person needs. With so many people now looking for more bespoke options when it comes to their health and wellbeing, NGX is helping them improve their brain and body function.
NGX stands out by offering the top ingredients, delivered in an easy to consume way. Through meal shakes, users are able to easily integrate them into their existing meal plans, making sure they are getting everything they need to thrive through their diet.
Not just good for body and mind, NGX is also good for the planet. By using only vegan ingredients and supporting sustainable business practices, it has a strong eco-ethos at its core.
Jeremy Poland (CEO) and Hugo Jones (COO) commented on the company:
“We’re a passionate team of nutrition and fitness advocates, and we believe 100% in the results that people can achieve by choosing DNA-specific nutrition. We started NGX because we believe we can help people lead fitter, healthier and happier lives and we will continue to innovate and create great personalised products that are available to all.”
What Makes NGX Unique?
NGX is a unique player in the health and wellness space. By creating the world’s first genetically personalised meal shake, it has created a whole new category of product.
Whilst meal shakes have become more popular in recent years, many of these include low-quality ingredients and may not even have all the nutrients a person needs. Unlike generic meal shakes, NGX’s products are personalised to each person based on their DNA.
This means that customers know that they are getting the exact nutrients they need to optimise their health and wellbeing. The result of this is not only physical, but can help with mental health and slowing down the aging process as well.
Backed by science and research, NGX has gathered insights from 9,000 DNA tests that have helped them understand the link between DNA and nutrition. The company is also constantly researching and developing new products, ensuring their customers get the latest information in personalised nutrition.
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Is There A Market For Personalised Nutrition?
Absolutely! As people start to better understand the link between their bodies and the personal nutrition they need, these products have gained massive popularity.
And it’s definitely a problem worth solving. Data from the UK National Diet and Nutrition Survey (NDNS) shows that population intakes of saturated fat, sugar, and salt are above the government recommendations whereas intakes of fibre, fruit and vegetables, and oily fish are below government recommendations. This shows an urgent need for companies to help people reach their dietary goals.
The global personalised nutrition market is expected to reach $16.4 billion by 2025. This has been pushed forward by easier methods of genetic testing and the rise of customised health products.
By using insights from DNA, NGX makes sure that their customer are getting the nutrients that their bodies uniquely need – leading to better health and wellness.
What Key Products Does NGX Have?
Their product range includes:
- NGX DNA Nutrition Test & Report: £149.99
A genetic test that provides a 30-page personal nutrition report tailored to your DNA.
- NGX Pro Starter Pack: £229.00
Includes DNA Nutrition Test, a personalised 1kg BodyFuel PRO shake, a FREE flavour boost (200g), a FREE NGX T-shirt, and a FREE NGX shaker.
- NGX BodyFuel PRO (1kg): £79.99
A high-protein, genetically personalised meal shake with 26 essential vitamins and minerals.
- NGX Flavour Boosters: £24.99 each
Available in flavours like Cacao-Coconut, SuperBerry, Cafe Latte, Black Forest Gateau, and Vanilla Ice Cream to enhance the taste of the shakes.
- NGX Shaker (700ml): £4.99
A convenient shaker for mixing meal shakes on the go.
- NGX T-Shirt: £14.99
A branded unisex T-shirt suitable for workouts or casual wear.
Where Can You Find NGX?
Find NGX at their website: https://www.nutri-genetix.com/
