The Startups You Need To Know If You’re Running The 2025 London Marathon

Every year, thousands of runners take on the London Marathon and this year is no different. In fact, this Sunday is expected to see over 56,000 runners take on the 26.2 mile run across the UK Capital.

If you are planning to take part in this Sunday’s marathon, you’ll be glad to hear that a number of startups exist to help with the preparation and recovery…and no, we aren’t talking about running apps – we’re talking about everything from meditation for pre-race gitters, to nutrition in the run up (and even during!).

So, before race day comes around, here are some startups that we think are worth knowing about…

Form Nutrition

For those looking to pack in the protein, Form supplies a range of vegan protein powders designed to improve performance.

Their Performance Protein in particular is perfect for post-run recovery during training, helping runners build muscle, recover faster and hit their PB on race day.

Rawvelo

It’s common for runners to have energy gels in their pockets to help them refuel during the run. Rawvelo has a range of energy gels and hydration mixes that are perfect for runners looking to stay energised on the go.

Packed with nutrients and only using natural ingredients, it’s perfect for health-conscious marathon runners to help them cross the finish line.

MyoMaster

Running a marathon is no mean feat, and the recovery afterwards can be just as important as the training before.

MyoMaster have a range of products to help. From massage guns to cold plunges and muscle cooling balm, their range exists to help you look after your body even after you cross the finish line.

Prep Kitchen

In the days leading up to the marathon, the last thing on your mind is going to be meal prepping.

Prep kitchen supplies healthy, high protein meals to your door, prepared with your goals in mind. The company carefully balances macros like protein and carbs to suit each customer, meaning you can be fuelled up and ready to run when race day comes around.

Clementine

They say half the battle of a marathon is with the mind. It can get tough in the weeks leading up to it, not to mention when you start to feel tired half way through!

Clementine is a mental health hypnotherapy app designed to reduce stress and build self-esteem. This can be particularly important during the run when you need an extra dose of internal motivation.

Mindlabs

In the lead up to the race, it’s normal to get the jitters. But bad sleep can have a negative effect on your running performance.

MindLabs has over 1,000 short videos designed to help you stress less, sleep better and feel better. This can be particularly useful in the days before the marathon, helping you stay rested regardless of your nerves.

VITL

VITL is a personalised vitamin company that uses a blood test to design bespoke supplements for users.

By taking a health quiz, you can better understand the vitamins and minerals that your body needs to reach your health goals. This means that even down to a vitamin level, you can make sure your body is as strong as possible before marathon day.

Ooho By Notpla

Carrying a heavy water bottle (or water bag) around with you on marathon day can add a lot of weight – making the run even harder than it already is!

Enter Ooho, a biodegradable water pod made from seaweed that allows you to pop a drink of water in your mouth and have it disappear all in one go. These edible capsules are perfect for running and great to give to your friends and family, allowing you to quickly hydrate at certain points in the race, without lugging around litres of liquid.