Top Startups In Norwich To Keep An Eye On

Nestled in picturesque Norfolk, Norwich is celebrated for its rich history, adorned with architectural marvels such as its iconic cathedral and castle, and its close connection with the nearby coast. But what do you know of its burgeoning startup ecosystem? If the answer is not a lot, then it’s time to acquaint yourself with its burgeoning entrepreneurial spirit.

Luckily, we’ve compiled a list journeying through the top startups in Norwich to highlight what is so promising about these fledgling enterprises. Time to delve into these startup stories.





What better way than to kick things off with Callie – a pioneering platform ushering in a new era of personal safety? Designed with your safety in mind, Callie’s bespoke safety jewellery ensures that help is always within reach with just a simple tap. Seamlessly integrating with Callie’s intuitive personal safety app, this smart jewellery puts you in control of your safety. But how does it all come together?

Imagine a stylish piece of jewellery that doubles as a smart panic alarm. That’s precisely what Callie offers. Blending seamlessly into your everyday attire, should you ever find yourself in a situation where you feel uneasy or threatened, help is just a tap away through Callie’s free personal safety app that is far more than just a panic alarm. It’s a comprehensive safety solution packed with convenient features, including the innovative ‘fake call’ functionality. Easy to navigate and simple to use, Callie’s app enhances your sense of security wherever you go.

With just a few taps you can set up trusted guardians (usually friends or family), who will be notified if you raise an alarm or start a Watch Over Me session. So, with Callie’s safety jewellery by your side, you and your loved ones can enjoy an extra level of peace of mind, knowing that help is always close at hand, no matter the circumstances.





Despite being just outside Norwich, WATR deserves a spotlight on our list for its trailblazing solutions. Specialising in real-time water and soil quality monitoring, WATR offers an integrated system renowned for its robustness, reliability, and precision.

At the heart of WATR’s offerings is its smart water quality monitor, which provides unparalleled insights into water conditions. Utilising a Multi-Probe Sensor System, this innovative device captures detailed data at various depths, including pH levels, Oxygen Reduction Potential, Dissolved Oxygen, Conductivity, Water Level, and Temperature.

With a mission to enhance water quality globally, WATR’s wide variety of environmental monitoring products are tailored to offer simplicity, accuracy, and dependability across diverse applications. Whether for industrial, agricultural, or environmental purposes, WATR’s solutions provide an effective means of monitoring and improving water conditions worldwide.





Picture yourself as an engineer, an estate agent, a social care worker, or even a farmer. Regardless of your profession, if you’re working alone and something goes wrong, who knows if you’re in trouble? Who knows where you are? Who’s coming to help? The worrying point is that, for the majority of businesses, the answer is often no one.

Enter Safepoint, the award-winning software platform that tackles this issue head-on, enabling businesses to safeguard their employees’ well-being while effortlessly adhering to today’s stringent health and safety standards.

Dive into a world of real-time task tracking, intelligent alarms, fall detection (man-down feature), and comprehensive team management – all accessible through its user-friendly apps and wearable devices. Whether you’re in the field or on the go, Safepoint empowers lone workers with unparalleled protection so that help is always within reach, providing peace of mind in any situation.






Driven by the conviction that every woman deserves to thrive in their professional journey, ProspHER is on a mission to provide the platform and tools to make that happen. With a firm belief in the power of collective effort, ProspHER is committed to empowering women to unlock their full potential.

At the core of ProspHER’s initiatives lie the ProspHER Community and ProspHER Fest, developed to equip women with the skills and confidence essential for career advancement. Yet, it’s not merely about acquiring knowledge; these platforms serve as places for meaningful conversations, helping you connect with the people you need to access the best opportunities.

Whether embarking on a new venture or scaling an existing one, the ProspHER Community offers invaluable support and resources to navigate the journey effectively. Meanwhile, ProspHER Fest presents a golden opportunity to showcase your business to the right audience while benefiting from the wisdom of seasoned professionals.

Even for those already making strides in their careers, ProspHER remains a fount of learning. Tailored content and networking opportunities within the ProspHER Community cater to the needs of established professionals, fostering a culture of continuous growth and mentorship.



Vividgrd emerged out of a realisation that, in today’s landscape, commercial site operators often grapple with the challenge of optimising their energy systems while navigating a murky terrain lacking clear insights into their energy landscape. This leads to missed opportunities for cost reduction, uncertainty in acquiring new renewable assets, and a failure to meet net-zero transition objectives. Enter Vividgrd – a transformative abstraction layer that elevates your operations into a smart microgrid.

By harnessing hyper-scalable Digital Twins, Vividgrd unlocks profound energy insights, empowering stakeholders to design and optimise site-wide and local power systems with precision. This continuous intelligence equips investors with the confidence to enhance site energy infrastructure while minimising risk and maximising returns.

Through automated AI/ML analysis and real-time notifications, Vividgrd delivers ongoing oversight, ensuring cost optimisation, vulnerability awareness, and efficient energy trading. With vigilant monitoring for abnormal behaviour and routine bottlenecks, site network health is upheld, fostering enhanced efficiency, stability, resilience, security, and future trading and export opportunities.


Vectur Energy Ltd



Despite its location just beyond Norwich, Vectur Energy Services (VES) deserves to be highlighted in this startup arena, courtesy of its cutting-edge solution aimed at curbing uncontrolled emissions from energy production. Backed by over 35 years of industry expertise, VES collaborates closely with clients to deliver innovative and tailored solutions to their unique challenges.

VES’s comprehensive suite of services encompasses asset integrity management, emissions monitoring, project management, and power connectivity. Whether it’s renewable energy, nuclear energy, or hydrocarbon emissions, VES stands ready to revolutionise these sustainable energy sources by proactively detecting leaks, employing data-driven monitoring, conducting non-destructive testing (NDT), pressure testing, and quantifying emissions.

In doing so, VES fulfils its mission of streamlining integrity management and ensuring that all operations are conducted efficiently, safely, and with a steadfast focus on both people and the environment.

Today, VES stands at the forefront of the “Energy in Transition” movement, driving toward net-zero gas emissions. Through its innovative solutions, skilled personnel, and expert consultancy services, VES has cemented its position as an industry leader, dedicated to propelling the sustainable energy sector forward.


Reduce My UPF

Borne from its founder’s wish to reduce the ultra-processed foods (UPF) intake in their home, Reduce My UPF emerged onto the scene. While many may associate UPF with fast food or colourful sugary snacks, the reality extends far beyond, encompassing seemingly innocuous kitchen staples like bread and peanut butter. Armed with this awareness, Reduce My UPF embarked on a mission to enlighten the UK.

After all, a healthier Britain and clear action on UPF from the government is good for everyone. By joining Reduce My UPF, users unlock the keys to deciphering food labels, uncovering product alternatives, and understanding how ultra-processing has become so prevalent in our diets. Weekly emails brim with invaluable insights, research revelations, and actionable guidance, steering individuals away from UPF and towards nourishing eating habits. Exclusive access to research findings and innovative tools also equips participants to uncover the true contents of their food.

Indeed, in its pursuit of eradicating UPF, Reduce My UPF is building the first anti-UPF personal food guide, tailored to accommodate diverse dietary preferences, economic statuses, and backgrounds. With Reduce My UPF, embarking on the journey towards healthier eating habits is not just an aspiration but an attainable reality for all.