Founder: Christoph Jenny
At Planted, we create delicious meat from plant-based proteins, focusing on the perfect bite and taste while only using clean ingredients. We want to revolutionise the way meat and protein-rich foods are consumed around the world. We aim to reduce the negative impact of the traditional meat industry on our planet whilst still delivering versatile, healthy and tasty proteins.
Our current portfolio of products in the UK provides plenty of choice for those looking at consuming more plant-based foods. From our delicious chicken to our pulled range which mimics the texture of pork incredibly well and our tasty skewers, there’s something for everyone. Just like animal meat, our plain products have a neutral taste and can absorb whichever spices, seasonings and sauces you cook with. Or, for those looking for something more immediate, we do have products that come already marinated (also only using clean ingredients) – such as our Lemon & Herb planted.chicken or our BBQ planted.pulled pork. These marinades use the highest quality ingredients and were created by our in-house culinary team, showing we’re serious about committing to foodies!
We produce all our products ourselves under our glass-house production facility in Kemptthal, Switzerland – the first transparent meat production open to the public. Over 65 employees work in the areas of science, engineering, and product development. For our products, we use only clean ingredients and protein sources (peas, oats, sunflowers).
Combining our unique structuring technology with traditional fermentation enables Planted to create bigger, more complex, juicy, and tender cuts, and add essential micronutrients such as Vitamin B12. Fermentation has a long tradition in food production such as for wine, beer, salami, tempeh or sauerkraut. Fermenting the raw material with microbes, such as fungi or bacteria, leads to greater taste and texture, higher safety or better nutritional value. Using only high-quality ingredients, we go the extra mile to make great-tasting products through a perfect process, rather than using additives.
Sustainability is at the heart of everything we do at Planted. By using our products not only are consumers saving animal lives, but they are also saving 74% less co2 emissions versus chicken and 46% less water, all of which are more sustainable choices. Find out more in our first sustainability report: 624ede7df64f4d68bd6ce6de_Planted_Sustainability_Report_2021.pdf (website-files.com)
We more than doubled our production in 2022 and are planning to do so this year as well. Looking at recent new product listings (we fully launched in the UK across David Lloyd clubs, Planet Organic, Holland and Barrett as well as Morrisons) but also new retailers in our other European markets (e.g. REWE in Germany) looks like we will be quite busy.