Founder(s): Vadim Rogovskiy, Whitney Cathcart, Ivan Makeev & Alex Arapov
Fashion is the second most polluting industry in the world. It is responsible for 10% of global carbon emissions and nearly 20% of wastewater. The problem has been aggravated as COVID-19 caused wide-scale closure of brick-and-mortar stores and accelerated the adoption of mobile commerce and e-commerce solutions. Customers brought the fitting room experience to their bedrooms and, since they had to guess how the clothing would look on them and fit them, they bought multiple sizes of each product only to return what doesn’t fit. This resulted in sky-high return rates of 40-50% due to bad fit and complex sizing that was already a significant issue.
Consumers are quite comfortable returning clothing, as 88% think that returns go right back on the shelf and are resold to the next consumer. In reality, the majority of returned items cannot be resold as new and get reduced in price before ending up in landfills, causing profit loss. Additionally, each returned item sets off a damaging domino effect as heavily polluting trucks and planes go back and forth collecting returns.
Combined, these factors cause terrible damage to the planet as they result in 92M tons of textile waste and 15M metric tons of carbon dioxide emissions annually in the U.S. alone — that’s more than what 3 million cars put out in one year.
3DLOOK solves this harmful problem. Their YourFit solution provides personalized fit and size recommendations and virtual try-on for shoppers to reduce returns, as well as body data intelligence that brands use to create better fitting clothes. 3DLOOK’s solution has proven to reduce returns by 48%, while dramatically reducing unsold stock and waste. Over the past year, some of the world’s leading retailers and brands such as Tailored Brands and Dickies, as well as local UK-based fashion brands, have partnered with 3DLOOK to address the problem of increasing returns and waste.