Angel Maldonado, Founder & CEO of




Business: A leader in commerce search and discovery, gives big brands all they need to create trustworthy, understanding and joyful shopping experiences. logo


TechRound’s Tech Leaders of 2022 aims to platform leaders in the technology space and illustrate the depth of talent in the industry. We urge you to celebrate the strides that each individual and company is making in their field, and get inspired!

From the Metaverse and Web3 to SaaS and HealthTech, or EdTech and FemTech to Crypto and Retail, there’s people paving the way in each corner of the technology sector.


About Angel Maldonado

Angel Maldonado has spent the last 20 years passionately developing and executing Commerce Search and Discovery solutions. Having studied Computer Information Systems at Liverpool University, Angel started his career working for Autonomy, where he helped clients on pioneering enterprise search projects for seven years before founding

As the founder of, Angel drives forward the product vision, innovation and ethos of creating a company with truly organic values. He wants to put at the forefront of the future of commerce search, placing the importance on people, their emotions and unpredictability, rather than data and processes, to create experiences that generate an emotional connection. Guided by these principles he is focused on transforming the interactions between consumers and brands and building a relationship between the two that is built on trust.



About is the leading innovator in commerce Search and Discovery. With over 200 Developers and Search Engineers, it has headquarters in London (UK) and Asturias (ES).

Committed to building human-centred commerce Search and Discovery platforms, gives big brands all they need to create trustworthy, understanding and joyful shopping experiences. believes that great technology can inspire brands to respect the individual, serve the community and thrive through these relationships.

Trusted by global industry leaders like Carrefour, Kroger, Music Magpie and Inditex, Empathy is privately held with no external investors, and is cash-flow positive. With this, is free to innovate and relentlessly pursue customer success.


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