Anjali Midha, CEO & Co-Founder of Diesel Labs

 

Company: Diesel Labs

Website: https://www.diesellabs.com/

Business: Deriving insights from every atom of content in support of the development, distribution, and promotion of media.

 

diesel labs logo

 

TechRound’s Tech Leaders of 2022 aims to platform leaders in the technology space and illustrate the depth of talent in the industry. We urge you to celebrate the strides that each individual and company is making in their field, and get inspired!

From the Metaverse and Web3 to SaaS and HealthTech, or EdTech and FemTech to Crypto and Retail, there’s people paving the way in each corner of the technology sector.

 

About Anjali Midha

Anjali is an entrepreneur with a passion for driving innovation in media and marketing analytics. She is the co-founder & CEO of Diesel Labs, a content analytics company that addresses the toughest questions facing media companies today: what to produce and where to distribute and market it.

Before starting Diesel Labs, she was the Global Director of Media Research at Twitter where she developed the ‘playbook’ for television – illuminating the synergies and opportunities across traditional and new media. She joined Twitter via their acquisition of Bluefin Labs (the pioneer of Social TV Analytics), prior to which she was the VP of Strategy & Analytics at Digitas.

Anjali holds an MBA from MIT Sloan and a BA in Economics from Tufts University.

 

About Diesel Labs

Diesel Labs is a pioneer of Content Intelligence, deriving insights from every atom of content in support of the development, distribution, and promotion of media.

With more content being produced than ever before, the challenge of managing vast, fast-moving content portfolios has emerged. They have developed a sophisticated analytics engine that tackles the toughest questions – from what to produce to where to distribute and market it. At Diesel Labs, they help their clients devise winning content strategies to attract and engage audiences.

 

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