Mexico opened the FIFA World Cup 2026 with a 2-0 victory over South Africa on Thursday night. Fans saw goals, two red cards, tackles and near misses – but referees watched something else too…
Every touch of the match ball was actually generating real-time data.
So, the official World Cup ball now has a small sensor that records movement 500 times every second. FIFA developed the “connected ball” system with Adidas to help officials make faster and more accurate decisions during matches.
Everyone is talking about this piece of tech at the tournament. It is one of many of the growing collection of digital systems that FIFA is using throughout the competition.
How Does The Connected Ball Work?
The connected ball contains a lightweight inertial measurement unit sensor that records acceleration and movement in three dimensions at around 500Hz. That means it captures information 500 times every second during a match.
Data travels instantly to the video operation room, where officials use it with information gathered from stadium tracking cameras.
FIFA says one of the biggest problems during development of semi automated offside systems involved identifying the exact moment a player touched the ball before making a pass.
Video footage alone does not always make that easy. Camera systems generally operate at around 50 frames per second, so the connected ball delivers a much more precise timestamp.
Officials can see exactly when contact occurred and that information can help determine offside decisions, while assisting during reviews involving handballs and penalties.
FIFA conducted stadium trials between 2020 and 2022 before introducing the system at leading international tournaments.
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What Else Is Helping Referees?
The connected ball works with 16 optical tracking cameras installed in every World Cup stadium. Those cameras monitor players and the ball throughout matches. The system gathers up to 29 data measurements for every player 50 times per second.
Of course, what processes that information and sends automated alerts to match officials, is AI.
Advanced Semi Automated Offside Technology is also making its FIFA World Cup debut.
Johannes Holzmüller, FIFA Director of Innovation, said, “So, that means, instantly, the assistant referees can flag for positional offsides, allowing a much quicker decision.”
Officials can receive notifications immediately when positional offsides occur which means fewer delays and faster restarts.
Every player at the tournament has also undergone a 3D scan. FIFA uses those scans to create digital avatars for officiating systems and television broadcasts.
Holzmüller said, “This is helpful for officiating, but at the end, also exciting for football fans since we will also improve the broadcasted 3D replays, where the players really look like the players and it’s immediately obvious which players are involved in the offside position.”
How Are Teams Using AI At The World Cup?
FIFA is also introducing Football AI Pro during the tournament.
The platform gives all 48 competing nations access to advanced match analysis tools.
Previously, FIFA distributed lengthy reports after games. Teams then needed analysts to interpret the information.
Football AI Pro allows coaches and analysts to retrieve information much faster.
Holzmüller said, “We believe that this could help not only to speed up this process but also democratise it because, as you can imagine, probably not every participating team can afford [to bring] a huge team of match analysts to the (FIFA) World Cup, or [to work] on that data. So, we believe by providing all teams with the same access to (the) latest technology [such as this], we hope we can also democratise the use, the access (to) and the benefits of the latest technology.”
The platform gives every nation access to the same analytical resources regardless of budget or staffing levels.
Are Data Rankings Changing “The Game”?
FIFA has also launched the FIFA Power Rankings, powered by Aramco.
The ranking system uses FIFA’s football intelligence algorithms and match data to score players in attacking, creativity and defending categories. Goalkeepers receive ratings in possession and goal protection categories and tournament rankings will update after every match.
Arsène Wenger, FIFA Chief of Global Football Development, said, “Performance will no longer be judged by opinion alone. With the new FIFA Power Rankings, every player will be measured through objective match data across attacking, creativity and defending, setting a new global standard for individual performance in football.”
Khalid A. Al Zamil, Senior Vice President of Corporate Communications at Aramco, said, “At Aramco, data and technology play a critical role in driving innovation across our business and delivering impact at scale. We are proud to collaborate with FIFA on this flagship data-led project, bringing fans closer to the game through insights and analysis that enhance their experience of the FIFA World Cup™.”
Whether it’s sensor equipped footballs or AI powered analysis tools, FIFA sure has packed this tournament with some innovstive digital systems. Every pass, touch and offside decision now generates information. Fans may remember the goals first, but innovation is becoming a visible aspect of the World Cup experience, which kind of opens the audience up from being just soccer fans and patriots to adding in tech enthusiasts.
