Thousands of athletes, both professional and amateur, are preparing for one of the biggest days of their lives in anticipation of the London Marathon this weekend. One of seven “World Majors”, the London Marathon is an absolute bucket list item for many (if not most) long-distance road runners, and in a few days, it’ll all be over.
The nerves surrounding a big race like this are indescribable, no matter whether you’re trying to compete or simply want to complete the 42.2-kilometre distance along the iconic English route. Runners get nervous about whether or not they’ve trained enough, how they’ll fuel on the day, if their injuries have properly healed (because let’s be honest, all runners have some kind of niggly injury), what they’ll wear, and the logistics of arriving before the race.
Take it from me, even if you’re not someone who’s particularly nervous about the actual race – because in my mind, that’s the “fun” (debatable), relaxing part – it’s just about everything else leading up to the event that’s stressful.
But, ask any experienced racer what the worst part of dealing with the start of a race is, and I’d put money on the fact that they’ll have “dealing with the toilets” in their top three.
There seems to be some weird, unbreakable law of the universe that says that no matter how many toilets (porta potties, let’s be honest) are at the start of a race, there will always be a queue longer than the Great Wall of China. So, while everyone’s stressing out about getting to their pens in time to start with the correct batch, about half of the runners will first revel in anxiety in a queue for the toilet before they can start. It may sound crass, but it’s the truth.
But, this year, PEEQUAL, a Bristol-based startup, caught our attention with their innovative women’s urinals that are set to be used at the London Marathon for a third year in a row, dramatically decreasing bathroom queues and overall waiting time. Of course, the practical benefit for users is one of the main bonuses of organisers implementing the urinals, but it turns out, PEEQUAL’s mission goes far beyond achieving gender equality in the world of urination.
It’s about finding and implementing a brand new, highly effective method by which urine can be recyled and re-used, dramatically reducing waste and contributing to other forms of production. It’s a pretty incredible innovation, and in light of this exciting and creative technology, we’d like to dive into more of what the tech world has to offer in this regard.
8 Exciting Innovations In Recycling and Waste Management Tech
Here are 8 of the most exciting innovations in recycling and waste management technology for 2025.
Recycling Urine
In 2025, recycling urine has emerged as a sustainable practice, turning waste into valuable resources. Initiatives like PEEQUAL’s women’s urinals at the London Marathon collect urine, which is then processed by NPK Recovery into liquid fertiliser rich in nitrogen.
This approach not only reduces sewage waste but also provides an eco-friendly alternative to chemical fertilisers. Such innovations highlight the potential of urine recycling in promoting circular economies and reducing environmental footprints.
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Self-Service Recycling Query Tools
Self-service recycling query tools are revolutetionising waste management by empowering consumers to make informed recycling decisions. These digital platforms allow users to scan product barcodes or input item details to receive guidance on proper disposal or recycling methods.
By providing instant, accessible information, these tools enhance recycling rates and reduce contamination, contributing to more efficient waste processing. Their integration into mobile applications and smart devices makes sustainable practices more accessible to the public.
Compliance Tracking Software
Compliance tracking software in waste management ensures that organisations adhere to environmental regulations and standards. These digital solutions automate the monitoring and reporting of waste handling processes, from generation to disposal.
By integrating real-time data collection and analytics, they help businesses maintain compliance, reduce risks of fines, and improve operational efficiency.
Software like this is particularly valuable in industries with stringent environmental laws, facilitating transparency and accountability in waste management practices.
AI-Powered E-Waste Soring Systems
AI-powered e-waste sorting systems are enhancing the recycling of electronic waste by automating the identification and separation of valuable materials. Using machine learning algorithms and robotic arms, these systems can efficiently sort metals, plastics and rare earth elements from discarded electronics.
This kind of tech not only increases processing speed but also improves the purity of recovered materials, making them more suitable for reuse in manufacturing. As e-waste continues to rise globally, AI-driven solutions are crucial for sustainable recycling efforts.
Plasma Arc Recycling Facilities
Plasma arc recycling facilities utilise high-temperature plasma torches to break down waste materials into their fundamental components. This process, known as plasma gasification, transforms organic waste into syngas, which can be used for energy production, while inorganic materials are converted into vitrified slag suitable for construction.
By enabling the treatment of a wide range of waste types, including hazardous and non-recyclable materials, plasma arc technology offers a versatile and environmentally friendly waste disposal solution.
Use of IoT Technology In Waste Management
The integration of Internet of Things (IoT) technology in waste management is transforming urban recycling systems. Smart bins equipped with sensors monitor fill levels and communicate with waste collection services to optimise pick-up schedules.
This real-time data collection reduces unnecessary collection trips, lowers carbon emissions, and ensures timely waste removal. Cities like Copenhagen and Singapore are leading the way in implementing IoT solutions, enhancing the efficiency and sustainability of their waste management infrastructure
Blockchain for Traceability In Supply Chains
Blockchain technology is being leveraged to enhance transparency and traceability in waste management supply chains. By recording every transaction in a secure, immutable ledger, blockchain ensures that waste materials are tracked from generation through to recycling or disposal.
This traceability helps prevent illegal dumping, reduces fraud, and promotes responsible recycling practices. Initiatives like Plastic Bank and collaborations between companies such as VeChain and Brightstar exemplify the application of blockchain in creating accountable and efficient waste management systems
Robotics and Automation In Sorting
Robotics and automation are revolutionising the sorting process in recycling facilities. Robotic arms equipped with advanced sensors and AI algorithms can swiftly and accurately sort through mixed waste streams, identifying and separating recyclables from contaminants.
This automation not only increases processing speeds but also reduces human error and exposure to hazardous materials. Companies like ZenRobotics and AMP Robotics are at the forefront of deploying robotic systems, significantly enhancing the efficiency and effectiveness of recycling operations.
