Founder: Seni Glaister
Business: WeFiFo (short for We Find Food), is a marketplace for food events and supper clubs. Similar to Airbnb, the platform allows people to open up their homes as hosts to foodie evenings. Dinner parties and super clubs are hardly a new concept, but WeFiFo offers an infrastructure, helping people to connect.
The startups founder, Seni Glaister, hopes to connect people through food, with the help of some tech. “It’s more relevant than ever before as we tackle the loneliness issue,” says Glaister.
A study in 2017 revealed that almost half of all meals in the UK are eaten alone and 34 per cent of UK adults can go a whole week without eating a meal alongside someone else. We are all aware of the devastating effects loneliness can have, and whilst it can seem that tech is pushing us further from each other, WeFiFo is on a mission to do just the opposite.
As a guest using WeFiFo, the process is simple – all you need to do is select an event you’d like to attend, pay, show up, eat food, and leave a review afterwards.
For hosts, they can train for their Level 2 Food Certificate, paid completely by WeFiFo, so everybody wins. People get to eat delicious food, home cooks get to test out their talents and hosts can pick up some new skills, and everyone gets a little more time to engage and connect.