2. Habito

  • Habito is a digital mortgage brokerage services company that offers a personal and modernised approach to the home buying experience.
  • Habito was founded in 2015 by Founder and CEO, Daniel Hegarty.
  • Habito were recently announced as ‘Customer Service Champion’ at British Bank Awards 2021.




About Habito


Habito will get you the best mortgage possible. Fast, transparent and impartial – Habito will take care of it. Using a unique combination of cutting edge technology and industry-leading mortgage experts, homebuyers can, for the first time, be sure they are getting the best deal for them.

Whether you’re a first-time buyer, you’re moving, remortgaging, or simply taking back control of your finances, a mortgage is a big decision – it’s no surprise that 4 out of 5 people seek advice from a broker.

Unlike a traditional broker, Habito technology analyses every mortgage on the market from over 70 lenders to find the best one for you in seconds. Once they find you the right mortgage, Habito will be with you every step of the way. You’ll have a dedicated mortgage expert who will keep you updated with the progress of your application from start to finish, and will always be on the end of the phone or live chat to answer your questions.

Habito provides Habito Plus, a homebuying service which brings a buyer’s mortgage application, conveyancing needs and surveys under one solution, and a proprietary broker portal, which gives more than 3,000 external brokers exclusive access to the company’s own buy-to-let mortgage products and Instant Decision technology capabilities. The firm is now looking to bring to market a suite of innovative residential mortgage products for all types of homeowners.

About the Founder


Daniel Hegarty founded Habito, the free online mortgage broker in 2015. He saw the opportunity to transform the mortgage market after a frustrating and protracted experience getting his own mortgage and decided to use technology to create a better way.

Daniel has extensive fintech experience that took an unusual route, having spent the early part of hiscareer as a professional musician. He was a songwriter, session musician, composed for TV and film and toured internationally for many years.

In 2007, he became increasingly interested in the tech and startup scene and joined a fledgling fintech company, Wonga as Head of Product. He went on to hold several other positions as the business grew and became global including Head of Decision Science, Head of Strategy & New Ventures and Managing Director of Business Lending & Retail.


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