Company: Plurio
Founder & CEO: Seva Ustinov, Kirill Kasimsky
Website: https://www.plurio.ai/
About Plurio
Plurio is a San Francisco based MarTech startup that helps SaaS companies grow. With Plurio AI agent, marketing teams optimize advertising, reduce customer acquisition costs, improve campaign performance, and make faster and better marketing decisions.
Plurio founders Seva Ustinov and Kirill Kasimsky saw the same problem across growth teams: marketers had access to enormous amounts of data but still spent hours every day manually analysing dashboards and deciding where to allocate budgets.
Founded in 2023, Plurio solved this challenge that traditional marketing software could not solve. Now its AI agent oversees $500M+ in annual client ad spend and demonstrates measurable customer results, including 2x sales growth and more than 20% lower customer acquisition costs.
Plurio connects advertising, CRM, attribution, and revenue data in one system, analyzes thousands of past decisions and outcomes, and continuously learns what works for each SaaS account. It then turns these insights into automated workflows, helping SaaS teams reallocate budgets, scale winning campaigns, and pause underperforming ones.
Plurio connects advertising, CRM, attribution, and revenue data in one system, analyzes thousands of past decisions and outcomes, and continuously learns what works for each account. It then turns these insights into automated workflows, helping reallocate budgets, scale winning campaigns, and pause underperforming ones.
The impact is demonstrated through customer results. For example, fintech SaaS company Finom used Plurio across multi country paid acquisition and increased new clients by 38%, while reducing CAC by 33% and overall advertising spend by 8%. The company also reduced recurring campaign analysis from up to 1.5 hours to 10-15 minutes. Plurio is helping move the SaaS ecosystem toward more efficient, AI powered growth operations.
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