Coeliac Awareness Month: Startups Helping Coeliacs Live Well

Coeliac Awareness Month is a crucial time to shine a light on a condition affecting 1 in 100 people in the UK, with only 36% currently diagnosed, leaving a staggering 500,000 people suffering from unexplained symptoms, Coeliac UK reports. The campaign aims to raise awareness and encourage testing for those experiencing symptoms related to coeliac disease.

With symptoms ranging from digestive issues to neurological problems, it can be challenging to identify. However, early diagnosis is key to preventing further health complications. By increasing awareness and encouraging testing, individuals can get the support they need to live well, gluten-free.

There’s a growing focus on improving the lives of those with intolerances, especially for coeliacs. Luckily, there are startups paving the way for a brighter, more inclusive future for those living with coeliac disease.


What Is Coeliac Disease?


Coeliac disease is a medical condition that occurs when the immune system reacts abnormally to gluten, a protein found in wheat, barley, and rye. This reaction can damage the lining of the small intestine, which can affect the body’s ability to absorb nutrients from food.

It’s important to get tested for coeliac disease, since early diagnosis and treatment can prevent further complications, such as malnutrition, infertility, and other serious health issues. Even if symptoms are mild or absent, testing is still recommended because the disease can still cause damage to the body. Managing coeliac disease requires following a strict gluten-free diet, which can significantly improve an individual’s quality of life and prevent long-term health problems.


What Are The Symptoms?


Symptoms of coeliac disease can range from mild to severe and can vary over time. Even if symptoms are mild or absent, early treatment is still recommended to prevent complications.

General symptoms include fatigue, unexpected weight loss, and tingling in hands and feet. Common gut-related symptoms include diarrhoea, bloating, abdominal pain, and constipation due to malabsorption in the small bowel. Stools may contain high levels of fat, being difficult-to-flush and foul-smelling.

If left untreated, coeliac disease can lead to malnutrition, especially in children, which can result in growth delays. Dermatitis herpetiformis, an itchy rash with blisters, may occur in some individuals with an autoimmune response to gluten.

Changing to a gluten-free diet can alleviate symptoms, including the rash, associated with coeliac disease and dermatitis herpetiformis. Regular monitoring and adherence to a gluten-free diet are essential for managing coeliac disease effectively.


Startups Improving Coeliacs’ Lives


In today’s dynamic food industry, several startups are committed to easing the lives of individuals with intolerances, particularly coeliacs. Here are five remarkable startups dedicated to this cause:






Genius offers delicious gluten-free options to help individuals with coeliac disease or gluten sensitivity enjoy their favourite foods without discomfort. With over 14 years of expertise, they’ve perfected recipes for everything from bread to pancakes, guaranteeing that gluten-free meals taste just as good.

They also provide evidence-based advice and support through resources like the Coeliac UK Symptom Checker.



Pollen + Grace


Pollen + Grace


Pollen + Grace, founded in 2015, offers delicious, plant-rich meals aimed at making eating well easy and enjoyable. With a commitment to natural nutrition and quality ingredients, they provide convenient options for those with busy lifestyles.

By prioritising taste and nutrition without gimmicks or compromises, they empower individuals to feel good through food. Their ready-to-eat meals cater to coeliacs and others seeking genuinely delicious, gluten-free options.






SANA Foods offers organic, gluten-free, grain-free, and vegan/paleo-friendly food options that prioritise health and sustainability. Their products, born out of the Real Coconut restaurant, are crafted with low-impact, underutilised crops like coconut and cassava, promoting a holistic approach to wellness.

By making plant-focused food accessible and using sustainable practices, SANA supports individuals with dietary restrictions, including coeliacs, while also contributing to a healthier planet.


Wild & The Moon

Wild And The Moon

Wild & The Moon offers 100% plant-based, gluten-free, and delicious food options, making healthy eating accessible and enjoyable. Their sustainable fast-food concept prioritises both the well-being of their customers and the planet.

By focusing on seasonal ingredients and naturopathic principles, they create nourishing meals that cater to various dietary needs, including those of coeliacs. With a commitment to quality, sustainability, and taste, Wild & The Moon provides an oasis of healthy eating in urban environments.






Ukko aims to revolutionise food allergies and gluten-related disorders by redesigning allergens into safe, effective therapeutics. With a computational engineering platform, they create proteins that don’t trigger immune responses, offering new treatment possibilities.

Their mission to improve lives aligns with the increasing prevalence of food allergies, providing hope for millions, including coeliacs. Backed by a team of experts and investors, Ukko’s innovative approach holds promise for transforming allergy treatment.