Top 10 Sports Tech Startups in Spain

The global sports tech industry is growing rapidly, with startups constantly launching all over the world. Spain has become a top location for sports tech startups, with many entrepreneurs finding new and interesting ways to connect athletes, coaches and recruiters, as well as producing advanced technology to improve performance and analytics.

Indeed, this growth in sports technology in Spain has a lot to do with the country’s history and sporting culture, especially in football and equestrian-related activities.

And, it’s not only innovation that’s on the rise in Spanish sports tech. The sports industry as a whole has experienced a boom in investment over the last five years, with a record $4.3 billion invested across the industry in 2021, according to Global Ambition.

Top 10 Sports Tech Startups in Spain 

With this growth, innovation and expansion in mind, we’re going to tell you about the top 10 sports tech startups in Spain.

1. PLAY Activewear

Founded in 2020, PLAY Activewear is a Spanish sports tech startup that designs and produces specialised sportswear for children. Its focus is on creating activewear that promotes physical activity among children.

PLAY Activewear produces clothing by means of combining a technical aspect of the design process with a perspective on what is suitable for children. Rather than just modifying adult clothing ad activewear and producing it in smaller sizes, PLAY Activewear is working to design sports clothing that suits children’s activities and is made specifically for them.

2. Pendular

Pendular is using modern technology to generate real-time sports highlight videos. By means of advanced AI technology, this software is enabling sports broadcasters and competition organisers to be significantly more efficient, eliminating the need for manual compilation.

Founded in Madrid in 2022, Pendular offers a technological solution to being able to broadcast sports highlights frequently, simultaneously reducing production costs significantly.

3. Kognia Sports Intelligence

Kognia Sports Intelligence has created innovative technology that is able to analyse video footage of football matches. It’s able to provide both real-time and post-match feedback for coaches and players by means of a combination of AI technology and real-world football knowledge.

Kognia’s technology provides teams with a tactical advantage, using information based on next-gen analytics as well as data and statistics pertaining to ideal performance.

The startup sourced seed funding from partners within the football industry, and it was established in Barcelona.

4. Medal Sport

Medal Sport gives athletes, coaches, organisations and more access to a so-called digital ecosystem that allows them to link up.

By means of their first product, athletes can create their own player profiles, and by means of their second product, organisations can make profiles that represent their organisations.

The purpose of the platform is, on the one hand, to help players and organisations and connect. On the other hand, it allows organisations to manage their activities and streamline their needs.

5. MyPlay EU

Founded in Barcelona in 2019, MyPlay EU is an automatic streaming service that is able to live stream sports matches and events by means of an advanced auto-tracking camera. The software also collects data from footage, allowing it to help teams analyse and improve their performance.

MyPlay EU uses advanced AI technology that detects movement, allowing it to identify athletes on a field or court and film them appropriately using a wide-angle lens. The AI video is able to automatically zoom when it’s deemed necessary, providing television-quality sports broadcasting without any human intervention.

6. Hudl

Originally launched in Spain, Hudl is a video and analytics sports tech startup that provides users with an effective and efficient way to get the most out of video footage.

Hudl provides the opportunity to upload video footage of sports training sessions and matches and have it analysed by the software. Viewers, however, can also highlight and add comments. This can be shared with coaches and recruiters alike, creating a platform for players and coaches to improve performance as well as for players to be seen by potential recruiters on a digital platform.

7. Yoomedoo

Founded in Palma in 2017, Yoomedoo is the world’s (self-proclaimed) largest database of football players with over 600,000 profiles on the platform.

What makes Yoomedoo so large and effective is that it gathers information from variety of different sources and consolidates it on one platform, creating a reliable space for valuable data to be presented to players, recruiters and coaches.

They’re also working on developing wearables to allow them to track athletes’ data directly which will help improve platform data and accuracy.

8. Equi For All

Equi For All is a Spanish digital platform that allows horse riders and trainers to connect digitally. Trainers can post and advertise classes, sessions and other services and riders can find trainers that suit their needs and connect with them via the platform.

The app allows for trainer and rider matchmaking based on location, and it also provides helpful calendar feature to enhance organisation and planning.

9. Clunnity

Clunnity is a Spanish startup, launched in Valencia in 2021, that is committed to creating football management software as useful and easy to use as possible.

By integrating all the routines involved in a professional soccer team, from training to matches, this platform allows coaches and players organise and keep track of all related activities. It provides users with a synchronised calendar feature, as well as a way in which to conduct wellness checks and communicate with any other club members.

Clunnity also offers a file-sharing option, allowing coaches to send players training plans and more

10. N+1 Cycling

Founded in Barcelona in 2021, N+1 Cycling is a sports tech startup that allows cyclists to shop for any and all cycling-related products in one place. But, it’s not just an e-commerce store.

N+1 Cycling also acts as a platform for cyclists to follow their favourite producers, athletes and brands on a social media-like feed.

Users have the option to categorise products they’re interested in, and the company offers the service of delivering anywhere in the world, allowing athletes to have true access to the global cycling market, going beyond previously localised options.