Founder: Rhian Stephenson
Business: A premium boutique fitness brand specialising in immersive class-based workouts.
Psycle was launched back in 2014 by Rhian Stephenson. The Canadian-born founder disrupted London’s approach to workout classes. The philosophy behind it was providing a killer workout that was more than just a calorie burn. Psycle wanted to offer something more holistic, more sociable and something which got people genuinely hooked on exercise and fitness. In the original studio just off Oxford Street, the workouts combined energising playlists, spinning, body conditioning and meditation. They based their workouts in motivational instructors and encouragement, rather than mere calorie counting.
Rhian Stephenson successfully capitalised on the multi-million pound health and wellness sector. She harnessed her background in Nutrition and Naturopathic Medicine as well as her experience as a professional athlete. Psycle now has 4 studios across London and offers 4 different classes: barre, strength, spin and yoga. All follow the original Psycle philosophy to offer a 360° approach. The classes operate on a membership basis or by pay-as-you-go methodology using credits. There is invariably a waiting list as demand is so high.