94. Compliant – Jamie Barnard

Company: Compliant

Founder: Jamie Barnard

Website: https://www.compliant.global/

Business: Compliant is a compliance technology company for digital marketing, helping brands and publishers monitor, measure and mitigate risk across the media supply chain.

 

About Jamie and Compliant

Launched in late 2022, Compliant is a compliance technology company for digital marketing, helping brands and publishers monitor, measure and mitigate risk across the media supply chain.

Compliant provides companies with full visibility of their media supply chain, including the unauthorised collection and use of data by media vendors, data resellers and other intermediaries, alongside the associated privacy risks and vulnerabilities.

 

 

Compliant Audit Technology (CAT) continuously queries up to 16 unique data points using human-reviewed AI, designed for privacy compliance validation, risk identification and supply chain risk alerts. The company’s proprietary Data Safety Index™ measures systematic privacy and compliance risks across owned and operated media, allowing companies to benchmark risk by market, category and brand. The industry-leading scoring system has been used in thousands of compliance audits across the world’s leading advertiser and publisher sites. The Compliant platform organises CAT data, DSI scores and customised third-party data inputs to provide end-to-end visibility of regulatory compliance across a company’s media supply chain.

Compliant has a strong senior leadership team including Elliot Bell (ex-Facebook), Magid Souhami (ex-P&G), and Jamie Barnard, who left his role as General Counsel for Global Marketing and Media at Unilever to join Compliant as CEO. With unmatched expertise across privacy, digital governance and compliance technology, the team is well-positioned to help companies keep pace with evolving privacy expectations.

The company has secured widespread industry praise for its innovative and transparent approach to data privacy compliance since its launch, and is in discussions with a number of major brand groups across FMCG, Alcoholic Beverages, Healthcare, Publishing, and other verticals. A Series A investment round will be announced in 2023.

 

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