23. Nested

  • Nested operates as a data-driven estate agency enabling customers to be chain-free buyers.
  • Launched in January 2016, Nested was founded by entrepreneur and former McKinsey consultant Matt Robinson, alongside ex-Songkick CTO Phil Cowans and trained architect James Turford.




About Nested


At Nested, their Mission is to give home-sellers certainty over their property sale from day one, without compromising on price. They do this by advancing what you need to buy your new home, whilst they sell your old one for the best possible price.

Selling a home is one of the most stressful things you do in life. It’s all-to-common to experience unclear valuations, broken chains and untrustworthy estate agents. Nested are bringing a refreshing approach to this broken industry, removing the uncertainty for home sellers, providing best-in-class service and helping their customers secure their dream home on their timeline.

With support from the people that backed Spotify and Revolut, Nested building a world-class team of techies, agents and everything in between to tackle their mission head-on. If you like the challenge of working in a fast paced, mission-driven game changer with smart, supportive colleagues, then maybe there’s a home for you at Nested.

Nested Funding 2021


It was announced in March 2021 that Nested had raised an additional £5 million. This backing came from Axel Springer, alongside previous backers Balderton Capital and Northzone.

Nested has been testing a new “hyper-local” approach so it can better service different neighbourhoods in a huge city like London. The idea is to give customers the best of both worlds: “a fantastic local agent who knows their area inside out, powered by Nested’s unique technology”, according to Nested co-founder and CEO, Matt Robinson.

This saw Nested launch five hyper-local areas in 2020, and Robinson says it has quickly gained up to 15% market share in those local markets. It is planning to launch an additional 30 areas over the next 18 months, as well as moving outside London for the first time.


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