8. Landbay

  • Landbay was established in 2014 by John Goodall and Gray Stern.
  • Landbay is now one of the top specialist buy-to-let lenders in the UK and has won multiple awards for lending, technology and innovation.
  • To date Landbay has completed over £850m of mortgages and has the mortgage funding, technology, underwriting and operational capacity to grow significantly in this £250bn market.




About Landbay


Landbay is a buy-to-let mortgage lending platform and is in the business of modernising mortgage finance. Landbay lends UK prime buy-to-let mortgages and offers institutional investors direct access to these loans through its platform, providing “Mortgages as a service”. Borrowers pay interest and Landbay’s platform passes this interest to investors.

Landbay’s core marketplace technology platform is built on cloud based micro-services architecture and has been featured as an Amazon Web Services (AWS) case study. Its proprietary platforms cover the full lifecycle of a mortgage from origination to servicing. Focus is on technology to automate workflows, manage products through configuration and analyse data to enable an efficient operation and continuous improvement.

Technology differentiates Landbay at all stages of the mortgage lifecycle.


Landbay Product


From an external facing perspective, the Landbay website offers the most user friendly and precise affordability calculator in the market. Its mortgage application process is 100% paperless with e-signatures and the automated workflows have been designed with input from brokers. This provides users with total transparency of cases throughout the process.

Internally, Landbay’s bespoke case management system’s configurability provides process flexibility for operational teams, allowing quick adaption. These systems give Landbay the ability to ship new mortgage products, criteria and underwriting control changes to the whole market within 72 hours.

Data drives much decision making for Landbay with the Looker platform implemented on top of a snowflake data store. This data is used for pricing analytics, risk management and business management. Core internal data is supplemented with non-standard external data sources enabling powerful analytics.

A second differentiator in Landbay’s business model is the funding structure, which has multiple institutional funders. This broad funding base consists of retail banks, investment banks and asset managers, resulting in strong diversification; so unlike many other lenders, Landbay’s loans are funded via securitisation, capital markets, funds and bank deposits.

Landbay Growth


Landbay has grown rapidly and is now at number six in the Deloitte UK Fast 50 having been on the list for three years running, ranking as the top mortgage lender and the third fastest growing fintech business in the country.

It is also one of the fastest growing companies in Europe reaching number 11 in the latest Financial Times’ annual list of the fastest-growing European companies. Landbay was one of only 14 UK companies in the top 50. It is the top ranked financial services business on the list and the second highest ranked fintech.


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