Beauty routines are now easier than ever thanks to new innovative tech gadgets. What’s more, beauty tech makes beauty even more inclusive. Whether you’re looking for a Christmas gift for a loved one who loves all things beauty, or perhaps you’re looking to upgrade your current skincare routine, look no further. Here is TechRound’s guide to the Top Beauty Tech of 2023.
What Is Beauty Tech?
The notion of beauty stems back thousands of years. The Ancient Greeks encapsulate beauty well – it is how we feel beneath our skin. Today, tech has transformed the way we both understand and interact with “beauty”. In 2022, the beauty industry witnessed a massive trend in tech. This comes as no surprise as both artificial intelligence (AI) and augmented reality (AR) has transformed our everyday lives immensely.
Beauty tech, therefore, is the blend of both innovative tech gadgets and cosmetics. It has not only transformed how we interact with tech but also with ourselves. High tech can now be brought into our homes and become a part of our everyday care routines. While some beauty tech gadgets are not within everyone’s budget, plenty of them are cost-effective, high in quality and able to positively reshape our everyday lives.
Must-Try Beauty Tech Tools
From all things hair to new ways to wind down after a long day at work – beauty gadgets are truly changing the game. You’ve probably seen a few of these flying around on social media, with lots of tutorials and reviews. And, there’s a reason why they’re so popular! Keep reading to find out why.
1. Charlotte Tilbury Pro Skin Analysis
Charlotte Tilbury MBE is a renowned makeup artist, founder of the eponymous beauty brand, and known as THE makeup artist for celebrities, VIPs and more with over 28 years of experience. Her brand, Charlotte Tilbury, offers a wide range of cosmetics and skincare products designed to enhance and empower individuals’ natural beauty, while also being the fastest-growing beauty business to ever exist.
It is now easier than ever to access a personalised skincare routine with professional feedback thanks to the newly launched Charlotte Tilbury Pro Skin Analysis tool. By taking a selfie and answering 3 simple questions, the Charlotte Tilbury tool will come up with a customised skin routine, product suggestions, and expert advice in under 60 seconds.
Charlotte Tilbury’s skin analysis focuses on 4 key areas in order to provide users with a detailed understanding of their skin type: dehydration, dark circles, wrinkles, and pores. Plus, the industry-leading beauty brand also offers virtual consultations, personalised skin routines, and shade match tools to allow consumers to find their perfect style while using AI and AR to their advantage. Charlotte Tilbury is certainly taking the beauty tech industry by storm.
2. Klira SkinSize Tool
Klira is a London-based digital skincare company who are using technology to decode skin and create customised prescription skincare routines, backed by science. Their SkinSize tool is designed to assess the cellular processes that affect the skin and create personalised routines for customers to enable them to tackle skin issues with the most beneficial products. As there are numerous issues that can impact the skin, ranging from acne to rosacea and eczema, understanding how your skin reacts at a cellular level is key to combatting such skin problems.
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3. Atypical Cosmetics Customised Serums
The female-founded startup Atypical Cosmetics uses AI algorithms to develop customised skincare serums using natural vegan ingredients. In order to discover your personal skincare serum solution, you’ll need to answer a series of questions including your desired scent, and Atypical will show you which of their range would best suit your skin. Atypical Cosmetics blend science with clean ingredients to create unique formulations which are ideal for different skin requirements.
4. Ulta Beauty GLAMLab
GLAMLab, created by Ulta Beauty, is a virtual makeup try-on technology. Users are able to select a face which best resembles their own, or take a photo of themselves, and see how different makeup products and colours will look. GLAMLab is a great step forward in the beauty tech space as it not only allows users to see how makeup will look on them, but they can also compare different brands to find the most suitable products. No matter if you’re looking for a new foundation, eyeliner, or brow pen, Ulta Beauty’s GLAMLab can help.
5. Nivea Skin Guide
Nivea is also amongst the names of those using AI in the beauty industry. With over 135 years of experience in skin care, Nivea has created an AI-powered solution that analyses skin conditions based on parameters such as firmness, clarity, and skin age, and offers tailored solutions. The more analysis that is conducted by the Skin Guide, the smarter Nivea’s algorithm becomes, meaning that recommendations will only improve over time. Plus, customers are able to track their skin progress using a diary which can certainly be handy for comparison purposes.
6. Sephora Visual Artist
Sephora has begun to offer customers a virtual fitting experience on the website and mobile app whereby users have access to tutorials, step-by-step instructions, and recommendations from the store’s catalogue of products. Sephora has been using AI technology for years in order to improve shopping experiences. Recently, they have also implemented machine learning to track the behaviour and preferences of site visitors, offering them products which might be of interest. Such technology has seen a significant increase in ROI (return on investment), proving just how valuable AI technology can be in the beauty space.
