13. Settled

  • Settled is a Tap-to-Buy Property platform, making it possible to buy a home in one tap.
  • Settled was founded in 2014 by Gemma Young, whose mission was to erase the anxieties that overshadow the joy of buying and selling a home.
  • Settled is venture-backed by firms including 500.co, Piton Capital, Accelerated Digital Ventures and Connect Ventures.




About Settled


The emotion of moving home is often compared to the stress of losing a job or getting a divorce. Settled’s Founder, Gemma Young, had seen countless friends and family go through pain and frustration when it came to their home moves. Earlier in her career, she also spent time working as an estate agent, where she saw homebuyers and sellers being continuously let down by processes and business models that forced consumers down a complex and fragmented route.

Settled was founded on the belief there needs to be real change in the way we buy and sell homes. Settled are the creators and leaders of a whole new category of real-estate transaction that they call; ​Tap-to-Buy property​.

Settled are led by a team including ex-Google execs and serial entrepreneurs, and have the knowledge and experience in the sector to make their ambitious vision a reality.

Tap-to-Buy Property


Tap-to-Buy property is the idea that once you’ve found a home you want to own, making it yours will simply be a case of tapping ‘Buy’. Having to navigate today’s broken system will feel as alien as doing the logistics on your Amazon order. Or standing in the street to hail a cab.

Currently it takes 5 months to complete a home purchase and more than 1 in 3 fail. Through Settled’s ‘digital checkout’, buyers will be able to complete transactions online directly from the listing. Each cause of stress and fall-through – from buyer commitment, to conveyancing, to the mortgage – are addressed in one integrated product, meaning Settled completes over 95% of transactions in less than 30 days, completely digitally.

Tap-to-Buy property is launching early 2022.


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