17. Emoov

  • emoov is an online real estate agent that helps its clients with technology tools to sell their households.
  • Mashroom relaunched the current version of Emoov in January 2019.
  • emoov is an industry first solution, which is genuinely helping the seller sell better with the help of technology tools and great people.




About Emoov


Estate agency has long awaited disruption to the mystique of finding buyers and guiding people through the home moving process. Emoov.co.uk are innovating the property industry by providing a fair cost solution to selling across England, Scotland and Wales. The same result (actually, better) for a fee that is several times less than the high street, typically. Emoov combine technology with great people to sell houses better, faster and for a greater price than the high street.

Emoov make customer satisfaction their number 1 priority, and that’s why they have been voted the UK No 1 Hybrid Estate Agent for customer service 3 years in a row.

The emoov team is industry leading and comprises of CEO Stepan Dobrovolskiy, and COO Naveen Jaspal, formerly of Purplebricks, Yopa and Countrywide.

The additional senior team in marketing, technology, sales and operations is world class.

Venture backed, emoov have raised a number of investment rounds at increasingly enthusiastic valuations.

Emoov Acquisition


In 2018, Emoov went into administration just months after completing a crowdfunding round on platform Crowdcube in which the business was valued at £104million. The group’s crowdfunding bid raised £1.84million from 1,064 investors.

Emoov went back online in January 2019, after its branding and platform was acquired by property letting start-up Mashroom for £300,000.

The company’s new owners believe the platform’s quick reopening will ‘boost confidence in the online estate agency world’.


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