29. Propoly

  • Propoly is a digital platform that enables letting agents to use the latest technologies to reduce on admin.
  • The platform was launched Ed Gazelle and Ray Kyrson and is headquartered in London, United Kingdom.
  • Propoly was acquired by LegalForLandlords in 2021.




About Propoly


Founded in 2014, Propoly’s lettings platform reduces admin, maximises revenue and provides transparency to all parties involved. Letting agents can track all of their properties in one place, handling every step of the renting process from digital deposit registration to utility switching.

At a time when face-to-face contact with tenants should be minimised due to social distancing measures, and letting agents increasingly choose digitalised (instead of paper-based) administration, the startup is indeed well-poised to respond the current demands of the Proptech sector.

The services that Propoly offer, include: a dedicated white-label platform with logo and brand colours, a fully integrated digital solution helping tenants move in quicker, automatic updates throughout every step of the process, extra revenue generation through the click of a button with established partners, instantly generated fully pre-populated Tenancy documents, such ASTs, Offer Letters, Guarantor Letters, Prescribed Information Certificates etc, more transparency with an activity tracker, compliance checks, through automating tasks (how to rent guide, Prescribed Information, responsibilities prior to taking a Holding deposit etc), track payments made by tenants including holding deposit, first month’s rent and security deposits, instant referencing with open banking, which helps reduce referencing costs, deals in real time, and it is all accessible on mobile, computer and tablet.

Propoly LFL Acquisition


LegalforLandlords made a significant move into PropTech with its acquisition of the Propoly platform. Propoly previously went through the Pi-Labs scale up programme and has investment from leading high street agents.

The company plans to enhance the existing Propoly offering, making a platform that’s already best-in-class and outperforming its competition in pre-tenancy task work even more attractive to lettings industry professionals.

Adding in LegalforLandlords services appears the next natural step but the plans are for vendor-neutral software with all pre-tenancy tasks included – a complete start-to-finish solution.


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